Road Map: CLOAK2:09 AM
Up and coming clothing line CLOAK (cloakinc.com)
has created a whole new fashion math: "Fashion + Cause = Solution" and that is exactly what this brand is about.
The CLOAK team answered my standard Road Map questions and so much more! This is a brand that is destined to become a lifestyle. For those of you who want to start your own brand with a true sense of purpose, grab your pen and take notes...
With that said, the CLOAK executive team is filled with talented, qualified, creative and imaginative individuals.
Terrance Wilson, VP of Creative Direction, whose education includes a Master's Degree in Fine arts and Digital Arts Media from Maryland Institute College of Art. Terrance is an award-winning artist who has held several positions leading creative teams. He has created comic books, short films and also custom designs shoes in his free time. He has a passion for young people and currently heads up a youth group dedicated to changing the lives of young people in Miami for the better.
Johanne Pradel Wilson, VP of Marketing, Branding and Design who also graduated from Maryland Institute College of Art with honors and obtained a Bachelor of Fine Arts degree with a concentration in digital media and design. She also attended London Institute, Central St. Martins in the UK. Johanne owned and operated a design studio ajd worked with high-end fashion boutiques in Baltimore, MD. She has also worked for world-renown, top branding and design agencies around the world including Landor Associates. She is really passionate about fashion and is excited about the continuing journey in the industry.
Samuel Mukasa, VP of Fiscal Management whose education includes a Master's degree Economics/Finance. Samuel was born in Uganda Africa and came to America on a soccer scholarship from Alabama A & M University in Huntsville, Alabama. Samuel has held several positions for financial responsibility from being a Northwestern Financial agent to being the business manager for a prominent Miami news outlet.
There are up and down days, slow and rigorous, happy and disappointing...and when things are not perfect, Hero by Mariah Carey provides some words of encouragement. We remember why we are doing this...we find it is so much easier to deal with the problems when we remember that we are doing this to meet a causal goal. Today it is answering the food crisis in Haiti, tomorrow it could be supporting and reading program for children of incarcerated parents. When you look at things from that perspective...it gives you a passion to push beyond your limitations.
By purchasing from CLOAK, you not only get the hottest most unique styles...but you become a part of the answer. Fashion + Cause = Solution
In light of the recent focus in our community and the news regarding the food and economic crisis in Haiti, 100% of the profit made from the "Positivity Moves" launch collection will be donated to charities helping the poor living in the nation of Haiti. While CLOAK is a for profit company, the company is really serious about its giving and missions projects. In fact, the company was actually built on the principle of giving and helping the world to progress.
Brainstorming always starts with food. We must think on a full stomach! We actually do a lot of our brainstorming outside the studio. We like to be in the environment that our pieces will be in. We sit in on bench in the middle of the city. We'll sit outside at the hottest restaurant. Sometimes we're at the beach. We even do some brainstorming in the middle of the mall. Its important to immerse yourself in an environment that will inspire you. We're inspired by places where we would see our clothes. We visualize how our clothes will look people, we do a lot of people watching. Then we draw, we walk around, we draw, we trade sketch books, draw in each other's sketchbooks, draw some more, then we discuss our ideas.
We would like CLOAK to become a household name. We are going to touch the consumer in many ways. We're not stopping at fashion. CLOAK will a have non-profit, publishing and real-estate subsidiary to name a few. This is going to keep growing. I'm sure we're going to grow in directions we never imagined. That's all part of our journey.
The CLOAK team also sent over their look book that I would love to share with you. Email me at FirstThreeInc[at]hotmail[dot]com for a peek. Priced at $29.99 the Junior Women's and Unisex shirts come in great colors.
Also check out CLOAK on StyleMob (tab above) and contact the team for more information about how you too can help with the crisis in Haiti.