I know right! I am reading another book! But what can I say? The eternal book worm, I need to read something for enhancement all times and I ran across this book in the library Wednesday. Perfect timing!

Most of you know that besides this blog I write for AndSpeakingOfPink and Style-ology Magazine; both have a very different target audience and require very different writing styles. Then we have NFJD - me along my Freeway. Only here is a ramble acceptable. Or is it? Just recently my Chief made a good point to her writers that our writing must be "exceptional" not just good: we the writers represent her the business so I had to turn it to language I understand. BRANDING!

We are the face of her brand and the quality of our writing affects her Brand Equity. Our current target audience is known for short attention spans and no second chances so a positive Brand Association is important. LOL I am trying to relate it to my classes. If I am totally off base please feel free to correct me. This is the only way I will learn.

Anywhoo, saying all that to say I understand the sentiment and that has been something that I have thought about with my blog too. This blog is the face of MY brand. This brands essence is my essence. Fearless, Fashionable, Vision. Kimora Lee Simmons says "I am turning my brand into a lifestyle" and that is what I want, so what is it that I can do as a blogger to make sure that this blog reflects that while still being the outlet I need along my Freeway?

My main goal for creating this blog was to chart my journey while helping others discover theirs and hear the stories of those who made it to their Point B. I also wanted to add in any cool articles that I come across along the way. Lastly I wanted this to be a place to go to look for jobs and internships in the industry. Sometimes its tiring to go to so many different sites at one time so I wanted my blog to also bee the one stop shop for posted jobs and internships. Am I providing that? Kinda....Not to the standards I would like honestly.

So I'm working on being that .06% and weeding out the noise post by post. I am excited to see where this blog takes me...thank you for coming along my journey and I can't wait to hear about yours!

Company: Perry Ellis

Internship: Human Resources Recruiting Intern

Location: Commerce, CA

Responsibilities:

• Maintaining and organizing files

• Preparing and coordinating schedules

• Assisting in the recruitment process

Requirements:

Students currently enrolled in a full-time university HR program or related discipline will be eligible for thisinternship.

Qualified candidates will be selected based on the following criteria:

• Strong interest in Human Resources

• Strong sense of fashion and the Perry Ellis Brands

• Excellent communication and interpersonal skills

• Ability to handle fast-paced environment

Contact Information:

EMAIL: socaljobs@pery.com

FAX: 786-221-8504

Now that I am meeting new people and passing out paper cut outs that I would love to call business cards a need for a legitimate logo is all I can think about. I am still on the search for a graphic design student with the time to put the designs in my head into a reality but until that time there is always Polyvore. So here are two logos that I have been working out...tell me what you think. Nothing final just starters:


No Fear, Just DIVA 1 by Lucky Anaiya

That will be for this blog of course which I will try to put up at the top, maybe some time this weekend.

And then we have:

FTI by Lucky Anaiya

Which I am thinking of for a company logo overall. In building an empire I am trying to figure out exactly what I am building when I know so will you.

Off to class! Happy Travels and let me know what you think. Many of your are business owners so you know and understand the importance of a proper logo for your brand. I trust you!

The first thing FIDM administration asks is "For those who are on the east coast, why did you choose the Fashion Institute of Design and Merchandising over FIT (Fashion Institute of Technology) in New York?" For me the answer was simple and superficial - I can't stand snow. I grew up in Ohio and I had had enough of it. But that was back in 2004 so in the four years that it took me to actually apply to FIDM my reason matured so here's my journey to my choice.